The value of experience is irreplaceable – Timo Röning brings decades of expertise to OneClinic’s sales
In the software industry, eyes often turn to young prospects and new innovations, but in a complex operating environment, experience is still a major asset. OneClinic has strengthened its ranks with a true sales veteran, as Timo Röning started as the company’s new Sales Manager.
versatility and continuous development
Specializing in healthcare logistics, software company OneClinic Oy has continued its steady growth. With this growth came the need to strengthen the sales organization, and this time, the net caught a particularly suitable professional.
Timo Röning’s career is a model example of versatility and continuous development. His work history is divided into two distinct phases: originally, Röning worked in early childhood education, but an interest in technology eventually led him to study information technology.
This career change launched a sales career spanning nearly 20 years. Röning’s path has taken him from retail work with telecom operators to demanding B2B sales and finally to specializing in digital services for public healthcare. It is precisely this combination – sales expertise and knowledge of the public sector – that made him the perfect choice for OneClinic’s needs.

”Like winning the lottery”
OneClinic and Röning’s paths crossed last autumn when the company was looking for suitable sales force to support its strong growth phase.
“We have had immense pressure to find people for sales who understand right off the bat what this industry is about. The welfare sector is a demanding field where mere technical competence is not enough,” says Veli-Matti Pietilä, CEO of OneClinic. “Finding an experienced professional like Timo, who already possesses a deep understanding of the social and healthcare field, was a bullseye for us. You could say we got really lucky.”
Developing processes inspires
For Röning himself, moving to OneClinic has been a natural continuation of a long career. Although sales work is familiar, the new role offers fresh challenges.
“I am most excited about having been able to start developing sales processes immediately. It is great that my role isn’t just about execution; I get to participate in carrying out large projects and taking over significant customer accounts,” Röning says.
According to him, extensive experience is specifically beneficial when solving complex entities.
“When you have seen the industry from many different angles – from the operator world to digital services for public healthcare – you can perceive the customer’s needs more broadly. Sales is not just about delivering a product, but finding a solution for the customer’s everyday life.”
Balance between experience and youth
OneClinic’s recruitment strategy relies on balance. The company values the importance of young experts as builders of the future, but at the same time, senior-level expertise is the backbone of the company’s current operations.
“Young people bring new energy and fresh perspectives to the house, but experienced professionals bring stability and insight that cannot be learned from books. Professionals like Timo play a key role in ensuring that we can serve our customers expertly and reliably even in the midst of growth,” Pietilä summarizes.
